Questionnaire & conclusion:

I conducted a questionnaire for college students concerning a college magazine and there background views on life. They were aged from 16-18 years old. I questioned 5 boys and 5 girls.

From the results I can tell, by key question 2 that most students’ parents are from the social grades of C1 and C2 as many are skilled manual workers or Supervisory, clerical, junior managerial, admin or professionals.

Also Key question 10 demonstrates the two step flow theory as we can establish who the opinion leaders are in certain social groups depending on what their friends think of them. For instance one response I received was “legend” therefore by this we could say that, that person would be the leader of the group.

Key question 12 shows the needs and gratifications of the students as they pick from a closed question what they would most like to see in a college magazine. The majority picked music.

Finally key question 13 shows the reception theory as it shows that many TV programmes  (in this case) are not passively accepted by the audience and they like to choose what they watch for certain reasons, whether it be to relate to reality or simply watching for humour. The reader/viewer interprets the meanings of texts (TV) based on their individual cultural background and life experiences.